Latina-Owned Beauty Brands to Support All Year Long

As we celebrate Hispanic Heritage Month, it’s a perfect time to recognize and support Latin-owned brands that are making waves in the beauty industry. These brands not only offer high-quality beauty products but also embody the rich cultural heritage and innovation of their founders. Here’s a closer look at some standout Latina-owned beauty brands that are worth your attention—now and all year round.

 

Eauso Vert

Founder: Tanya Gonzalez

Female and Latin-founded, Eauso Vert is the conscious-luxury vision of beauty industry veterans Tanya Gonzalez and Faye Harris. With sustainable values at the heart of their brand, Eauso Vert stands as a bold player in the fragrance industry. With its gender-inclusive scents and minimalist packaging, they offer dynamic, clean fragrance that is inspired by Tanya’s Latin heritage. Tanya has been a huge supporter of our brand, Vavica and has such an amazing spirit!

Favorite Product: Fruto Oscuro  

 

Maude

Founder: Eva Goicochea

Maude is revolutionizing the intimate wellness space with its chic, minimalist designs and high-quality products. Founded by Eva Goicochea, Maude focuses on creating intimate care products that are both elegant and accessible. Maude’s commitment to inclusivity and modern aesthetics makes it a standout in the beauty industry. Eva is a truthfully a badass Latina founder who were one of very few Latina founders who raised over millions of dollars in VC funding, which is so inspiring.

Favorite Product: Burn No. 1 Candle

 

Nole Care

Founder: Alida Boer 

Inspired by Guatemalan ingredients, Alida Boer launched non-toxic and effective hair care bars to help with her bald spots, shredding and split ends. Nolé Care's plastic-free shampoo and conditioner bars are not only great for hair health but also for the environment, making them a great option for eco-conscious consumers.

Favorite Product: Arnica Shampoo and Condition Set for Volume

 

Vavica

Founders: Camila, Victoria and Valentina Marmol

Founded by 3 Latina sisters who all worked in the beauty industry, Vavica offers clean bodycare products made for all bodies and embraces Latin culture. They create bodycare that combines performance-driven skincare ingredients with Latin American botanicals, bringing their heritage and culture to the forefront in a luxurious and modern way. With inclusivity at the core of the brand, Vavica incorporates Braille into their packaging to be inclusive of those with visual impairments.

Favorite Product: Ùnico Hand + Body Wash

 

Supporting Latina-owned brands not only helps celebrate Hispanic Heritage Month but also contributes to a more diverse and inclusive beauty industry. By choosing products from these remarkable brands, you’re not just investing in high-quality beauty solutions; you’re also supporting the entrepreneurial spirit and cultural richness that these founders bring to the table. Celebrate and support these inspiring brands today and every day!